I know I had asked this before. But am not really understanding it.
When I offer a free services to my customers I offer it to generate referral business.
But I seem to be unable to offset the costs of these freebies and log them as costs. Each hour of free services would normally generated 11.5£ of income and it usually costs me around 8£ to provide that free hour.
Surely there must be a way to log these free services and be able to log them as marketing costs?
Don’t major companies do that?
Your help would be highly appreciated.