I should first mention that the pricing table further up, is incorrect. The initial proposals were reduced considerably before we launched Affinity back in 2013.
I don’t believe Affinity is expensive compared to other products on the market. You can license 10 Large accounts on Affinity for just £25.45 per month. I don’t believe this is matched by any other major cloud accounting provider.
I accept we do have a different model to some other providers in the sense that the we bill the accountant directly, rather than billing the client a higher amount and passing on a referral fee. Even if you took on an XL client, the £3.00 monthly fee to cover the cost of adding them to Affinity can be rolled into your offering. Ultimately the client will pay less and allow you to operate more competitively.
Affinity also allows you to white label all of your managed accounts, setup shared Workspaces and take advantage of the additional reporting and deadline tracking capabilities.
We do have some plans in the pipeline to offer referral and volume discounts for Affinity, it’s something we should be able to look at later this year.