How to record crowdfunding income?

As I understand, reward based crowdfunding is considered income. But how to record it? Should I record pledges individually, or the entire sum of money received from the crowdfunding platform?
I have a limited company.

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If you say and understand that reward based crowd funding is an income then why is it a pledge. Generally speaking crowd based funding will not be an income as it’s a investment towards receiving benefit and fulfilling the investors requirements.
You should seek proper advise as you are receiving funds under a limited company. It’s not that straight forward as it seems because it depends on a number of factors.
It could be a donation reward debt or equity

Speak to your account, I imagine any income from this would come under miscellaneous income.

You’ve to spend it eventually right, it’s not sitting in escrow which a full-on pledge would be.

Either Equity - for company
or loan

I’d imagine after 4 years they’ve more than likely sorted it by now.

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